Efficiency up 23% month-over-month. Spend dropped by $15,500 while delivering similar lead volume — cost per lead improved from $390 to $300. PMax campaigns are maturing and driving the strongest results in the account.
| Campaign | Leads | Spend | CPA | Efficiency |
|---|---|---|---|---|
| PMax – MD Centers | 17 | $1,354 | $80 | Excellent |
| PMax – NJ Centers | 12 | $733 | $61 | Excellent |
| Brand – Omni Search | 9 | $386 | $43 | Excellent |
| NJ Newark – Center | 10 | $1,284 | $128 | Strong |
| NJ Jackson – Center | 8 | $1,997 | $250 | Moderate |
| NJ Voorhees – Center | 10 | $2,896 | $290 | Moderate |
| MD Beltsville – Center | 6 | $1,305 | $218 | Moderate |
Organic traffic grew 74.6% year-over-year. The brand is dominating its own search terms — "Children's Specialized ABA" and all variants rank at position 1.0-2.0. This level of brand search volume signals that marketing efforts are driving real name recognition in the market. Non-brand terms like "aba therapy near me" are at position 21 and climbing.
| Top Search Term | Monthly Clicks | Position |
|---|---|---|
| children's specialized aba | 366 | #1.1 |
| childrens specialized aba | 129 | #2.0 |
| children specialized aba | 89 | #1.0 |
| children's specialized aba careers | 39 | #1.0 |
| children's specialized hospital aba | 25 | #1.1 |
| aba therapy near me | 13 | #21.5 |
Over 1 million unique parents and families reached this month across Facebook and Instagram. At a frequency of 3.2, the audience is seeing the brand message multiple times — building the awareness that converts to branded search volume. Spend decreased 14.7% while maintaining strong reach.
191 phone calls and 152 direction requests from GBP alone. These are high-intent actions — people actively calling or navigating to a center. Jackson Township leads with 72 calls, followed by Greensboro with 52 and Beltsville with 42.
| Location | Calls | Website Clicks | Directions |
|---|---|---|---|
| Jackson Township, NJ | 72 | 98 | 40 |
| Greensboro, NC | 52 | 96 | 26 |
| Beltsville, MD | 42 | 57 | 47 |
| Owings Mills, MD | 22 | 69 | 24 |
| Clifton, NJ | 3 | 22 | 15 |